Amazon imagines Alexa in hot tubs and toothbrushes in its Super Bowl ad
Maybe it’s because CES only happened a few weeks ago, but Amazon’s Super Bowl ad is giving me flashbacks to rows of gadgets touting Alexa in places where it didn’t belong. Amazon’s ad acknowledges that the company itself has been putting Alexa in a lot of stuff, too, including a voice-activated microwave, and that some combinations haven’t always been so successful.
The commercial imagines a bunch of celebrities using Alexa with gadgets that ultimately didn’t make the cut: Forest Whitaker using an Alexa toothbrush to play podcasts that get muddled by his mouth; Harrison Ford’s dog abusing his “Alexa dog collar for dogs” and using it to order sausages and gravy; and Broad City stars Abbi Jacobson and Ilana Glazer getting shot out of an...
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